BRAND AND CONTENT STRATEGIST

がき/ gaki /: brat & a hungry ghost

Honestly? Both meanings fit for me.

I’m Muskan, the writer who stepped into brand strategy and never looked back. 5 years of turning ‘meh’ into ‘holy shit, this is good.’ I turn stuck ideas into stories people actually give a damn about.
The numbers? 25+ local businesses optimized for top rankings, 100+ location pages driving actual leads, and a 70% boost in global traffic through strategic content and SaaS thought leadership that closes deals.

I’ve spent the last 6 years chasing stories: first through numbers, then through words, and finally into the space where psychology meets strategy.

Nobody thought I’d become a writer. Honestly, neither did I. At nineteen, I was in finance doing spreadsheets and lead conversions. But I was sneaking in poems between quarterly reports. Writing pulled me in, and suddenly “just words” turned into something much bigger.

Now I don’t just write. I build stories and shape brands that get noticed by the right people, because I learned that websites are first impressions and brands are stories people remember.

My Family Still Doesn’t Get What I Do “So… you write things on the internet?”

Pretty much, Mom. Also brand strategy and narratives, SEO-focused content strategy, website and landing page copy, plus long-form & editorial content with lots of cool graphics and illustrations.

Writing isn’t just words on a page. It’s psychology, emotion, and clarity all at once.

Feel It First – If it doesn’t spark something, it’s not ready.

Find What Makes You Different – Everyone claims to be “results-driven.” I dig until I find what makes you, you.

Structure for Humans, Not Robots – SEO matters, but people matter more.

I start with a Deep Dive: why you started, what success looks like. Then comes Audience Archaeology: who are these people? Once I understand both sides, I build your Message Architecture: your core message and supporting stories. From there, I create Content That Converts: writing that feels natural but drives action. Finally, I Optimize & Iterate: using data to make it even better.

If you want to understand me, look at the stories I return to. Some changed me. Some just lingered long enough to feel like old friends. Either way, they shaped how I see the world and how I tell my own stories.

GAKI BY MUSKAN

READ MY LATEST BRAIN ROT

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